Saturday, May 5, 2012

Get Some Help

Interior Design and Marketing

I met an interior designer this morning. Angie was clearly passionate about what she does. “I’ve been doing this for a long time. People are surprised how quickly I can offer ideas that will improve the design of a room or space. Sometimes it’s as simple as moving furniture, or layering elements, window treatments or unique features on wall sections. When I work with someone, it is all about them and what they want. It isn’t about creating a designer showcase. The spaces I enjoy doing the most, incorporate the personality and goals of my clients. If there is no collaboration, the design will ultimately be impersonal.” She went on to say that the greatest thrill for her is the feeling she gets when she has a satisfied customer. 

As she was talking I couldn’t help thinking about how important it is to find people like that when you are designing your marketing efforts too. You need help but you must also be willing to collaborate to get the kind of results you seek. Your business is your house and your castle…but it has to be comfortable, inviting and functional. A qualified interior designer can suggest color palates, fabrics and techniques that can make a world of difference. A marketing expert can help you understand message strategy, media and ways to differentiate your business from your competition.

You spend all kinds of time and money building your business. Doesn’t it make sense to seek professional advice when it comes to marketing? As a member of the American Marketing Association for more than 15 years I’ve met so many talented people working for companies, or as consultants or as managers of marketing communications firms. It can be a challenge finding the right fit for your needs. However, you might be surprised how much value you can gain by consulting with a professional. Don’t be afraid to suggest a budget parameter you hope to live within. Most professionals understand how to work within constraints. 

The give and take in collaboration is finding a balance. You want an optimal use of resources to accomplish your goals. Get some help.  

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