Beauty in the Stars

 

 

(Above) Stars, in no particular order: Ann Margret 1962, Judy Garland 1944, Bette Davis 1940, Carole Lombard 1934, Jane Russell 1951, Jean Harlow 1936, Joan Crawford 1939, Kathryn Grayson 1947, Lauren Bacall 1944, Liz Taylor 1958, Mary Astor 1944, Mryna Loy 1936, Norma Shear 1939, Ruby Keeler 1935, Ava Gardner 1959, Eva Marie Saint 1959, Maeilyn Monroe 1955, Fay Wray 1933, Veronica Lake 1941, Greta Garbo 1933, Ali MacGraw 1970,

Lots to worry about. Ask your doctor.

 

Thanks to the "idiot box" and too much time on my hands and too much crime on TV I've noted just of few things I'm hearing. In almost every case I can't decipher the plethora of warnings and can't even come close to just exactly I should ask my doctor about.

REPATHA tells me to "listen to your heart". Good advice I guess, Cute cartoony heart on the couch.

EYELEA HD is telling me to "Save your vision".

NEFFY seems to be mom's solution for Allergy Relief. Not sure who I need to talk to about this. Maybe this is an over the counter solution but...

ZEPBOUND, I guess is one of a bunch of solutions for strategic weight loss. I guess I need to contact Lilly Medicine Company for more information....or ask my doctor?

QUILIPTA  - another alphabet jumble name. This one will be a solution for Migraine. Will my doctor understand when I share this list of questions/complaints?

COBENVY - Am I supposed to be convinced that these smiling people are dealing successfully with Schitzophrenia because Bristol Myers Squib is running advertising on TV?

XIIDRA  - Well brand "X" must be trustworthy if advertised and I Ask my doctor about dry eye?

DUPIXENT - tells me to Do more with less Asthma? Huh?

Manufacturers sometimes want some of the spotlight on TV too like ABBVIE. They are saving me the trouble of rememebering some jumbled alphabet drug name but wants me to be on the lookout for Double Whammy of some sort of Psoriasis. Talk to your doctor.

BIKTARVY is an HIV treatment. 

OPDIVO QVATIG - Cancer Immuno treatment. (sp?)

RINVOQ - put UC in check. What?

TREMFYA - Imagine being a million miles away. What?  

CAMZYOS - "First in it's class..." Reduce obstructive in heart...HCM ... Only available in restrictive program. Side effects...including death. As little at $10.00 a month. Wow. Sounds lide a great thing to ask my doctor about... 

NUCALA ..for COPD from GSK

VOLTAREN - "clinically something... (commercial on TV cut off) Guess I'll need to ask my doctor what the hell that commercial was trying to say about Arthritis Pain.

Shesh. Add a bunch of Law firms throwing phone numbers and offers like "If you don't get paid, we don't get paid." I need a doctor who can sit with me while I am trying to sort out all these commercial massages. 

SKYRIZI - ...get back in the picture. Huh? Intestinal lining...Abbvie must be a great healer company because SKYRIZI music and happy people on TV make me wanna ask my doctor...

Key trends in US pharma television advertising include:

• Massive Spending and Impressions: Pharma companies spend more than 7 billion on National TV Advertising. The US is one of only two countries that allow direct-to-consumer (DTC) prescription drug advertising on television. 
• Top Therapeutic Categories: The heaviest TV ad budgets belong to immunology, weight loss, and mental health drugs. Blockbuster medications like Skyrizi, Rinvoq, Wegovy, and Ozempic regularly top the monthly spending charts. 
• Regulatory Challenges: The FDA has cracked down on misleading advertising, pushing for longer risk disclosures. This trend is making long-form disclosures impractical for brief linear TV ads and is pushing brands toward streaming formats where longer disclosures are easier to include.