I first encountered Bill as a presenter at an event
organized by Dixie Gillaspie (a.k.a. Ms. Dynamite) in October of 2011. At that
event I also met the co-authors of The Go Giver (Bob Berg and John David Mann),
The Name Tag Guy (Scott Ginsberg), MarketVolt founder (Tom Ruwich), a Manifestation
Maven (Kimberly Schneider), an acrtivist (Dafna Michaelson Jenet), writer (Jeremy
Nulik), a photographer (Caren Libby) and some other remarkable people.
(All worthy of character sketches and remarks of which space is not allotted
here.)
I have since watched Bill present to large groups of
200 or more and smaller groups under 50 and even more intimate settings with 5
or six people. He is authentic. As a 25 year veteran of Anheuser-Busch he has
every right to claim expertise as a brand specialist. But it is what he has
done since leaving AB in 10+ years that is an even better measure of his
character. It is that decade in which he has earned the right to call himself a
coach and mentor. It is a unique combination of experiences and his life journey
that makes him more than qualified to help people find their own path to self
discovery.
It is apparent that Bill Ellis is hoping for
miracles. Like any coach you want the plays to work just as they have been
drawn up. Faith alone, unfortunately, is not enough. It takes virtues Hope and
Love too. But Bill is bringing it. I am proud to have been in the room to see
it. Butcher, Baker, Candle-stick maker, Entrepreneur, Corporate Middle Manager
and Me (I’m concealing professions and names to protect the innocent). We were
a cross-section of people all looking to Bill and the Fearless Branding process
as a map to self discovery. I can only speak for myself. I have a way to go. I do appreciate, however, Bill framing the
challenge in marketing and business terms with periodic insights into his own
journey. That reality tends to draw participants out. Bottom line: It ain’t
easy. You need help. You aren’t alone. You are unique. You can provide value.
Be a fearless brand.
Geaux. Geaux. Geaux.
